let's shop

for (almost) everything you and your little person needs
  • Fed is Best

Fed is best offers a large selection of feeding-related essentials, from large top-tier to local brands known for quality and innovation. Fed Is Best is more than just a retailer; they’re a cornerstone for parental support. Their mission extends well beyond sales, offering a community where questions are met with informed answers and feeding challenges find solutions. 

  • rooted natural

Rooted Natural is passionate about providing nourishing, organic baby food that supports healthy growth and development. Their range of nutrient-rich, flavorful options is crafted to cater to the needs of little ones at every stage of their weaning journey. With a focus on wholesome, locally-sourced ingredients, Rooted Natural’s meals are as delicious as they are nutritious, making mealtime a joy for both babies

  • Nurture 1

NurtureOne is dedicated to providing babies with the best start in life through their range of sensory products designed to support early development. Recognizing the importance of sensory integration from birth, their offerings include the Nesting Cushion and sensory blankets, all created to foster a sense of security and encourage neurological development in infants.

  • Conciously curious

Consciously Curious is on a mission to create environmentally sustainable children’s toys that are both fun and educational. Their products are designed to inspire curiosity and learning through play, using responsibly sourced materials. They strive to nurture young minds while protecting the planet for future generations.

  • Julie Kay

A proudly South African brand developed by Physiotherapist Julie Klinkert, after years of treating pregnant mommies.  Her products were developed in consultation with Obstetricians and Gynaecologists and are recommended by them.

  • Love to Dream

Love to Dream specializes in innovative sleep solutions for babies. Their signature product, the Swaddle UP, allows babies to sleep in a natural position with their arms up, ensuring a better night’s sleep. With a focus on safety, simplicity, and parent peace of mind, Love to Dream transforms bedtime into a seamless experience.

  • Tayla Jean playmats

Tayla Jean Play Mats is South Africa’s pioneer in creating aesthetically pleasing play mats that blend seamlessly into the modern home. With a keen eye for design, their play mats are not only stylish but also functional, offering a safe and ultra-padded space for children to play. Their diverse range ensures that there’s a mat to suit every family’s style and needs, turning playtime into a safe, engaging, and beautiful experience for children.

  • Think baby

Think Baby is at the forefront of high-contrast learning tools for babies. Their products are based on the principle that high-contrast visuals stimulate brain development and visual tracking, offering a range of flashcards, books, and sensory items that promote early learning and concentration skills in a fun and engaging way.

  • Naturalee

Naturalee’s range of natural, organic products offers the ultimate in safe and soothing care for your little ones. From skincare to wellness essentials, each Naturalee product is crafted with your baby’s delicate needs in mind. Embrace the loving touch of nature with Naturalee.

“A space for the mom who doesn't have time to visit more than one outlet.”

Lindsay, owner of oh baby

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Retail enquiries

Are you looking to expand the reach of your brand and connect with a passionate community of parents? Oh Baby is on the lookout for innovative and high-quality baby and parenting products to feature in our studio shop. We pride ourselves on creating a curated collection that resonates with our values of care, quality, and community. If your products delight and support parents and their little ones, we would love to hear from you. Get in touch to explore wholesale opportunities and become a part of the Oh Baby family, where together, we can create an enriching retail experience for families in George and beyond.